MediaAgility

Newtonian Laws and Marketing 2.0 – An Intriguing Intersection

My sheer affinity towards Physics often makes me view things from that angle. I preferred to rate events and phenomenon on the basis of their compliance with the natural Physics Laws. Incidentally, my stint as a marketing professional inspired me to go fo... Read >

The New Paradigm of Marketing – A Shift to Marketing 2.0

There is an incessant buzz about broadening the scope of online marketing to include social technologies. The arrival of social technologies along with the new-age platforms, such as smartphones and tablets, have triggered nothing short of a revolution in... Read >

3 Reasons Why You Should Use Social Co-Creation To Develop Better Products

Despite the glistening hoopla surrounding the utility of social co-creation in building a robust consumer product strategy (CPS), companies are still not applying the concept to good effect. Though there are a handful of case studies showcasing how social... Read >

Understanding “Social Co-Creation” and its Role in Business Development

Exploiting social technologies for marketing has now become commonplace with a bevy of businesses piloting through the immensely crowded SM platforms to catch their prospects. Even the most stereotypical and traditional marketers have started acknowledgin... Read >

How Social Media Changed the Year 2010

Now when we’re set to bid an adieu to 2010, it’ time to analyze and list what this passing year has given us. While such a list would obviously be different for all, there are chances that our lists may have one entity in common — social networking, or m... Read >

Understanding the Need for an Effective Brand Monitoring Tool

The World Wide Web has been undergoing a sweeping change ever since the phenomenon of social networking hit the floor. These vehemently crowded platforms have triggered some kind of a revolution, with almost every entity on the web space has either joined... Read >

Salvaging Recessionary Shock – Going The Google Apps Way

While the global economy is apparently slipping out of the greasy clutches of meltdown, it’s perhaps the high time to evaluate what went wrong and how to counter such a gloomy situation if it creeps in again. Although the recession bug indiscriminately bi... Read >

Increasing leads now gets easier with Social Media Marketing

Many businesses around the globe are now using social media tools and techniques, which in turn have brought outstanding results to their businesses. It has emerged as a powerful and cost-effective online marketing tool that is helping many organizations ... Read >

Twitter : A Mode Of Business Promotion

Most businesses have started realizing that traditional forms of Media such as newspapers, television and radios are no longer as viable means of marketing as they use to be. Technology has developed and brought revolution in the ways of doing and promo... Read >

Mobile Optimized Websites to Promote Business for Common Wealth Games

The Internet has grown so big that it has permeated into almost all aspects of human life - at home, at work, or at play. Remember the time when Internet was only accessible to few But time always travels fast and changes life. Life has changed because of... Read >